代表物Representative
華碩的英文「ASUS」來自希臘神話中的飛馬（Pegasus），象徵著聖潔、完美與純真的形象，華碩希望藉此來傳遞永不懈怠、追求卓越的精神。ASUS takes its name from Pegasus, the mythical winged horse symbolizing purity, perfection, and trueness. By this, ASUS hope to deliver the spirits of tireless efforts and pursuing excellence
在希臘神話中，有著一段關於飛馬的故事。牠的誕生，神話中記載著英仙座伯修斯奉命去取下蛇髮妖女梅杜莎的首級，當他砍下蛇髮魔女的頭時，頸中噴出的鮮血化為一匹長著翅膀的白色駿馬飛向空中，這就是廣為人知的神駒「Pegasus 」天馬座。傳說中，牠飛往 Muses 女神們（掌管學問藝術的9位女神）所住的 Helicon 山，當牠的雙蹄踏在地面上時，地面便湧出泉水，後來被稱為詩的泉源，為詩人的靈感之泉「Hippocrene spring」於是飛馬也有象徵著「智慧」「學問」的寓意。A winged horse, there is a story about Pegasus in Greek mythology. About the birth of Pegasus, in Greek mythology, is that Perseus was ordered to behead Medusa, a winged white horse sprang from the blood of the Medusa's neck and flew into sky. This is the recognized divine horse－Pegasus. According to the ancient legend, Pegasus flew to the Mount Helicon where the Muses lived. The spring burst when it stamped its hooves on the floor. Afterwards, it's called Hippocrene spring, which was supposed to bring poetic inspiration. So the winged horse also symbolizes wisdom and knowledge.
立功大樓利用智慧控制的節能、節水設施，園區綠地透過滴灌及雨水回收系統，提升水資源利用效率，可 100% 無需耗用自來水澆灌，室內節水率亦比LEED基準節省 55% 以上。另外還有自然採光的大廳天井、大量自然植栽綠屋頂以及塗佈白色高反射漆之冷屋頂， 減少都市建築帶來的熱島效應，因此獲得綠建築最高等 - 白金級 LEED 認證。
The LiGong Building uses through the smart control system for saving energy, water-conserving sensor, irrigation for green space, and rainwater recovery system in order to improve the utilization of water resources and require zero running water. The indoor water conservation percentage is more than 55% standards of the LEED. Besides, the natural lighting sunroof, the spacious green roof, and the cool roof covered with highly reflective white paint reduce the urban heat island effect, which received LEED platinum certificate from USGBC.
寫著我們華碩經營理念的理念牆，像是基督教的十誡刻在石板上一樣，明白揭示華碩四大經營理念這也是每個進入公司後的華碩人以及整個公司營運努力的方向。
The Idea Wall records the business ideas of ASUS. It just likes the Ten Commandments on stone tablets for Christian. The Idea Wall reveals four business ideas of ASUS as well as every employee and whole company’s direction to efforts.- 培育．珍惜．關懷員工，讓華碩人盡情地發揮最高潛力
- 堅守誠信．勤儉．崇本．務實的正道
- 無止境地追求世界第一的品質．速度．服務．創新．成本
- 躋身世界級的綠色高科技領導群，對人類社會真正做出貢獻
- Inspire,motivate and nurture our employees to explore their highest potential
- Commit to integrity and diligence,focus on fundamentals and results
- Endlessly pursue to be number 1 in the areas of quality,speed,service,innovation and cost-efficiency
- Strube to be among the world-class green high-tech leaders and to provide valuable contributions to humanity
第一台登上和平號太空站的筆電，並成功挑戰 600 天穩定運行。The first notebook onboard the Mir space station, where it operated flawlessly during a 600-day mission.
於全球掀起熱潮的革命性新型態小筆電，開啟個人行動運算新世代。 A revolutionary innovation that launched a new era of personal mobile computing.
世界首款可拆式變形平板，集時尚、效能及便利於一身。It is the world's first 2-in-1 detachable tablet which is characteristic of fashion, effectiveness, and convenience all rolled into one.
每一代 ZenFone 無論在規格，外觀設計或使用體驗，皆令產業與用戶無限驚豔。Every generation of ZenFone has challenged the industry status quo of performance, design and user experience.
世界知名跑車(藍寶堅尼)品牌合作，象徵完美的率性風格與震撼效能的結合。A co-branding partnership with the world-renowned sports car－Lamborghini expresses a symbolic combination of perfect straightforward style and extraordinary effectiveness.
ASUS Design Collaborations
與大師級設計師聯手，
將消費者需求轉化為功能與美感兼具的極致工藝。Together with master designers, ASUS explores the possibilities of intuitive and sustainable aestnetic design.
兼具精品質感與豐盈手感的壓紋皮革設計。 The natural warm touch and aging quality of leather showcases the continuous ASUS effort to humanize technology.
獨有竹韻為科技產品增添溫潤情感。 Unity of form and function showcased with the sublime harmony of bamboo.
攜手設計師Karim Rashid，
以立體波浪造型演繹科技潮流。Collaboration with Karim Rsahid. Encased from top to bottom in visually srtiking Digi-Waves.
聯合David Lewis 打造，
極致音效重新定義聲之饗宴。 Collaboration with Davis Lewis.A paradigm shift product that redefines home entertainment.
ZenBook
設計故事 & 設計流程
為提升創造力和生產力而生的ZenBook系列，具備體貼入心的人因設計，除能實現高效率的多工處理，更為使用者帶來更彈性靈活的多元應用。Designed for creativity and productivity, ZenBook has an intimate human-factor design for highly efficient multitasking that brings more possibilities to users.
揉合鍛造工藝與未來科技的 Zenbook 系列，秉持將美學、空氣動力和人因設計融為一體的Zen設計精神，悉心檢視及確認每個細節，成就最無與倫比的使用體驗。ZenBook is a breakthrough of craftsmanship, intergrating leading technology into a piece of art with meticulous attention to detail to create a superior user experience.
CMF 設計(色彩、材質、表面處理)為 ZenBook 系列挹注豐富的情感，以極致工藝尋求與使用者產生共鳴，持續開創引領時尚的美學浪潮。The choice of colors, materials and finishes represent ultimate craftsmanship and brings a rich sense of emotion to ZenBook. providing aesthetics that deeply resonate with users.
ProArt Series
Digital Content Creation Solutions
ProArt 系列以極致科技滿足創作者苛求完美的精神，使創意不再受科技侷限，想法得以完美呈現。ProArt is built to remove technology barriers and delivers absolute precision, extreme performance, versatile connectivity and promised stability, enabling creators to bring their best ideas to life.
專為內容創作者而生的 HDR 專業顯示器。Color accurate, HDR professional display ready for content creation workflows.
首款搭載 ASUS ScreenPad 2.0 的 Quadro 筆記型電腦。 The first Quadro-powered laptop with intelligent ScreenPad 2.0 and a four-sided NanoEdge display for immersive visuals.
強大穩定，創所未創。Professional mini PC for content creators.
Zenbo & Ai Products
Artificial Intelligence
創新家庭、健康與教育解決方案，成就數位智慧新生活。
首款顛覆應用，翻轉教育的商用機器人。A new intelligent educational robot to enable AI capabilities.
An intelligent companion for easier health management with ECG and PPG sensors.
Compact, real-time residue indicator for cleaner fruit and vegetables.
Smart Home
打造便利無微不至的居家生活 - 華碩智慧家庭系列。
掌上型投影機，精彩娛樂，如影隨行。Your mobile big-screen companion.
四合一多功能智慧電子門鎖 。Featuring a mobile app, NFC support, a touchpad and key access.
智慧音箱-神隊友小布。Personal voice assistant with localized services.
Motherboard and Graphics Card Brand
The World's No 1
極限超頻-強大水冷，專為旗艦玩家匠心打造。Flagship models with optimized overclocking and water-cooling features for enthusiasts.
出色散熱-輕鬆組裝，集結剽悍效能電競美學。Comprehensive cooling and DIY friendly features for style conscious gamers.
硬派競裝-軍規品質，穩固耐用。Military-grade durability and superior stability for casual gamers.
絕對經典-效能與美學兼具The perfect balance of performance and aesthetics with intelligent cooling for all-round builder.
穩定可靠，靈活擴充-商用佈署極致首選。Commercial series with trusterd stability.
Flexible expandability and IT management software.
ROG Line up
ROG 玩家共和國以熱情、創新與技術致力為玩家建造電競聖殿，為全球電競愛好者首選品牌The World's Most Innovative Gaming Brand. Through relentless innovation,ROG breaks barriers with the largest gaming ecosystem in the industry, opening new worlds of poissbility for gamers and creators everywhere.
